ABOUT

BASTONG

Founded in 2011, Bastong is a house brand with a curiously limited collection.
Instead of offering a wide spectrum of design, Bastong was set up to make good products
that are essential in daily life and each meaningful in its own way.
The fashion industry changes fast with ephemeral trends consumed with so-called ‘fast fashion,’
but Bastong does not want to be washed away with such winds that come and go.
With sincerity and genuineness, Bastong designs exquisite clothes
and takes a step closer to making the clothing of perfection with an enduring persistence.

SLOGAN

“SIMBOL OF QUALITY” The Standard of Quality

Bastong is a fashion brand that considers itself a manufacturing business in essence.
The fundamentality of a manufacturing business is quality
and that we value the most. Embracing the slogan “Symbol of Quality,”
Bastong is devoted to offering the products near perfection at all times.

LOGO

“Bastong”
The genesis of brand name and logo

I dreamt in the night of August 11, 2011.
In the dream, a crowd of people was looking at a gorgeous jacket
in awe, shouting “Bastong! Bastong!” I woke up the next morning,
sketched out our brand logo and the story of Bastong began.
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The logo was shaped after a sheep,
symbolizing the year in which the founder of Bastong
was born according to the Oriental Zodiac.

DESIGN

Bastong’s Design

All products of Bastong are designed inhouse.
The manufacturing process of the Bastong products is also
controlled internally thereby enabling Bastong to ensure
the best-of-the-best quality down to the smallest of details.

PRODUCT

“THE STANDARD”

The Standard Line is comprised of seven types of outers,
designed and launched after 4 years’ of research and study
from 2011 to 2014. In fact, they are more than
mere outers to Bastong.The Standard Line is the signature line
of Bastong that embodies the identity and directivity
of the brand.The Standard Line products are uniquely
numbered from 001 to 007.

PRODUCT

“HOUSE LINE”

In 2014, the House Line was initiated
as a new product line of Bastong to offer
a deeper touch to daily life fashion,
such as shirts, pants and denim.

GLOBAL

“PITTI UOMO”

Pitti Uomo, one of the world’s most important platforms for men’s clothing
and accessory collections, boasts the longest and richest history in the world.
It is an exhibition for men’s clothing held twice yearly in Florence, Italy.
In Bastong’s first participation in Pitti Uomo in 2013, the brand was recognized for
its competence in design and quality. Through this platform,
we were able to reach out to the world and export our products to Europe,
the United States and Japan. Bastong has formed a solid partnership with buyers
across the globe and continues to actively engage in global business.

SHOWROOM

“AGING”

Bastong’s philosophy can be epitomized as “a product that ages for the better with you.”
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Brass, Stone and Wood
Bastong’s showroom, elaborately decorated with brass, stone and wood,
captures the brand’s philosophy of elegant and classy evolution with the passing of time.

Bastong

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